According to the Sensis Report, the percentage of Australian Internet Users who use the Internet to research "information on products or services"
Business: 92%
Households: 87%
Mobile Phone Internet: 41%

67 per cent of businesses who sell over the internet have responded that they are mainly selling online to local customers in the same city or town

Internet usage of 18-49 yrs has reached saturation levels of over 96% in all age brackets. 50-64 yrs are at 90% and over 65 yrs at 60%

Household internet connectivity is over 85% Business Internet connections are in excess of 95%
Source: The Sensis Report (August 2009)

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